How to promote a brand in a niche with a narrow focus if it is not described on social media

Any brand in any niche can be successfully promoted, even if it has never been on social media. You just need to know how to do it.

And it’s done simply, through Influencer Marketing. In other words “influencer marketing”.

In this case, agents of influence are bloggers and all sorts of celebrities who have a huge audience not only social networks, but also the rest of the platforms.  

To succeed in promoting the site must work with professionals. So you must, first of all, contact any communication agency. There propose to fill out a questionnaire with specifications and detailed information about the request.

After identifying the target audience and competitors, the strengths and weaknesses of the product or service are identified in order to understand what can be mentioned in the advertisement and what is better left unsaid.

Considering that a brand with a narrow focus has not occupied a niche or appeared on any social media, it is for this case that Influencer Marketing is used as the main tool to both reach the target audience and fill the blogger’s knowledge gap about the product or service that is not presented elsewhere.

In the first place, the blogger should have the condition of mentioning online shopping platforms that have provided information about the product or service.

The communication agency itself determines the means to find bloggers, depending on the focus of the product.

Together with the audience of Influencers, you cannot do without a platform – the very social network where the most effective integration will take place.

It is worth taking into account the essential parameters for more effective advertising with Influencers. 

These are account design, geolocation, subscribers, likes and comments, and competitors.

Now a few words about each of the parameters.

Account design must include keywords and phrases describing the product or service. Key words should be in the description of the blogger’s community. Images and pictures are not so essential, but do not hurt.

Geolocation. A prerequisite – the blogger’s place of residence in the country in which he lives or in whose language he speaks freely. Then, in order to test and prepare the review in the content, the customer will be able to provide the blogger with the products.

Subscribers. It is most interesting to work with non-large bloggers who have, as they say, live subscribers.  And, besides, their advertising costs are cheaper.

Likes and comments. It is important that the blogger has an active audience that has a feedback with him – makes meaningful comments, is interested in the product and asks pop-up questions.

Competitors. It is very important to check whether the blogger is working with the customer’s competitors. Otherwise, the results for the customer will be disastrous.

In the last stage, the selected Influencers are asked for cooperation. The blogger’s statistics and the existence of his enterprise or company are requested.

Now you can proceed directly to the work. In other words, the blogger gets a product or service, studies it, tests it, takes a photo and writes a text listing the characteristics and possible outlets for the product.

The blogger then has to agree all his findings with the customer. After the customer approves the photos and texts, the blogger publishes the material in places where it can be viewed by the maximum number of subscribers.

The whole process, from finding a blogger to publishing, takes approximately three weeks.