Creating and designing a commercial website. Three must-have design details

Design, development and creation of a commercial website for specific tasks of a particular business to many times increases the flow of visitors to the resource, expanding the circle of sales of the product, thereby increasing sales, and hence the profit from sales.

Commercial website is somewhat different from other resources.

First of all, a commercial site significantly increases the range of opportunities for interaction with partners. A commercial resource is significant because it has a wide range of tools, additional options and software modules.

Such a site is optimized to promote, above all, among the target visitors. And of course the main purpose of this site is the maximum sale of goods or services. On commercial sites is much easier to process transactions.

But no less important role is played by advertising, which increases customer awareness of certain products.  And the content of the resource itself and its design, of course, should reflect the reputation of the brand.

To be more confident that the resource is the main purpose – to ensure the marketing and commercial side of things – when creating a commercial website you must comply with three essential elements that will make the resource is fully consistent with the business environment.

Ease of use

A potential buyer of 90% will become a real buyer of the proposed products or services of a commercial site if you come to the resource it will be simple and comfortable to navigate the site.

And if the ease and comfort of moving around the site add extensive functionality, then the visitor will definitely continue to make their actions and purchase, that is, on this site.

In addition, when choosing options, one should stick to their main objective. Inclusion of options complex and fancy features, only to fill the site, will not bring anything to the visitor, except irritation. And then leave the resource.

The golden rule when creating a commercial site – to make for a user to move easily on the site.

Conciseness of design

The appearance of any site, especially for commercial, is very influential on the purchasing power of the visitor.

Statistics show that about 38% of visitors come out of the web resource, if its appearance is repulsive.

Good design and a bright, saturated colour scheme are opposing values. Like a plus and a minus.

Aesthetic design works closely with a comfortable and convenient visit to the resource. It should not distract the customer from navigating to the content of the site.

Security first

Any site includes confidential information. It is not intended for general use. This rule must be followed flawlessly by commercial sites.  

Generally, commercial websites store and manage personal information about their visitors. 

Yes, unfortunately, the number of personal data breaches is only increasing. Multiple security breaches can harm business and customer privacy.

Therefore, when building a commercial website, security must be a “top priority”.

SSL certificates will help in providing an encrypted connection.