Semantic core

The semantic core of a resource (SN, “semantics”) are morphological forms and combinations of keywords describing the direction of a particular activity, range of goods or types of services presented by the site.

The semantic core contains the keyword, which is frequently repeated, and all other “keywords” in it are arranged in descending order of repetitions with the main query.    

Absolutely every page of any site has a semantic core. The total number of keywords form a large kernel resource.

Keyword queries are the words or phrases that users start their search for online. 

The semantic core selects one of several word combinations, which are closer to the words or phrases of the query, for which the SEO ranking is determined. Thanks to the “keywords”, the SEO promotion to the top lines of the first page of “search engines” takes place.

Properly compiled and thoroughly analyzed in-depth SNL create the foundation for SEO-promotion and contextual promotion.

There are basic options for working with the “semantics”. This is a work “from scratch” and work “on the fact”.

Structure of NSN “from scratch” implies that the website is only planned by its owner. Web developers and SEO-optimizers are just starting their work in order to create a website for its owner.

In order to create a semantic core, it is necessary to know the profile of the website owner. Based on this profile, keywords and phrases for the range of the trading site are compiled from which the semantic core will be combined. In other words, the “body” of the core is created.

Then, based on an evaluation of search queries using the tool Wordstat, “keywords” are qualified and, after that, a cluster analysis of queries on the pages of the Internet about the range of online shops.

The semantic core is divided into clusters. One cluster is a specific topic.

If you do not conduct clustering, you can get into a trap built by yourself. That is, not a single story about a particular product or service on different search pages can create some competition for themselves.

The site will work more effectively with SEO-optimization for the unique “keys” of the resource owner.

Next, the next step in designing the “semantics” of the site will be to determine its map. On this map is carefully prescribed all the expected key queries.

Such a skilled approach to the development of SEO, made not only for the needs of visitors, but also for its structure, of course, will be much more effective than others.

If there is already a site according to the criteria of the customer-owner, it is advisable to pick up the semantic core is already on the existing part and, in parallel, to develop a plan to increase the number of pages.

Suppose a user is looking for a group of “keyword” popsicle and found the group “orange popsicle”, then under this request, a special allocation page with all the items that match the “orange popsicle”.

There are some indicators of keyword allocation for high-frequency, medium-frequency and low-frequency queries per month.

• High-frequency keywords are from 1-5 thousand to 10 thousand impressions.
• Medium-frequency queries: 1k-5k. impressions.
• Low-frequency – from 100 to 1thousand impressions.

Enquiry frequency index is directly proportional to the theme of the resource being promoted.

In any case, some share of the search queries will remain low-frequency. This is not the worst option.

With high-frequency queries is difficult to promote. Best of all low-frequency queries. Because, for such queries quickly takes a good place on the page and therefore there is a chance to enter the top page very soon, taking a place on the high-frequency “keywords”.